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The small businesses of Soho.

Happy New Year (can we still say that?) and welcome to our first blog of 2023!

It is great to start the year off with some positive news! I Camisa & Son on Old Compton Street has had a reprieve and will not be closing for the moment; they have negotiated a two-year lease extension.

For those that are not familiar with Soho, I Camisa & Son is an Italian delicatessen just a few doors away from us. Originally opened in 1929 by brothers Ennio and Isidoro Camisa at 66 Old Compton Street, however, during the war they were detained in a camp and the store had to close. After the war, the Camisa brothers returned to Soho, and opened a new shop on Berwick Street. After many years in business together, the brothers decided to part ways and Isidoro opened his own store in 1961, back in Old Compton Street, though this time at number 61, where the deli still stands today as I Camisa & Son and is still a traditional “salumeria”. (I Camisa & Sons, below)

Since news broke that I Camisa were due to close we have had many customers approach us concerned that we may also be in difficulty. We will be very honest, we are ok - for the moment. We are still busy, but there was a noticeable drop in orders and footfall during November and December. With costs continuing to increase and the impending Cost of Living crisis we are not sure what storm may be ahead. But as always, we will fight. If we do find we are struggling you will all be the first to know, so please do not fret - and don’t listen to any rumors or gossip, we have heard some curious stories about us.

Through chatting to so many of you we have also realised that there are a few misconceptions about us, here are the two most popular cleared up...

We are a true independent, family run business, there is no silent owner, no secret big boss, just Paul (aka Dad), me and Daniela. And the entire operation is run from our store in Soho. And we are a just a small team, generally about 10 of us in total. 

Many people also assume we own the building that the shop is in - my answer to this is always the same (including when I accidently blurted it out whilst being interviewed on BBC radio) “Do I look like I am on a beach sipping a Pina Colada?!” Ha-ha, oops! No, we do not own the building, we rent it. Our landlords are private landlords (If we had the usual big boss landlords of Soho who knows if we would still be here) and have been the same landlords from the very beginning. So, we still have our rent to cover, amongst all other costs, if we didn’t, we would probably be a little more nonchalant with our hours.

Often when small, local, independent, and long-standing businesses are threatened with closure there is an outpouring of support and protest that yet another small business has succumbed, but what small businesses really need to survive, and thrive is continuous support. Without support throughout the year the struggles and bills mount up.

Soho has changed so much over the years, it used to be filled with independent shops and was quite a place to shop. During his 50 years here, Paul remembers there was Ortega, a Spanish deli with vats of olives, Bi Fulco the butchers, Roche - a French cheese monger, Richards - a fishmonger, Mr. Pew - a diary (where me and Daniela used to get sandwiches as children), a greengrocers, Rupert Street had a fruit & veg market, there was a sausage shop on Berwick Street. There was Moroni, a newsagent that sold Italian newspapers, Colemans - a cigar shop, Gamba - selling dancers’ shoes. And let us not forget the original Patisserie Valerie, I have too many memories in there! The area thrived, these specialty shops sold goods that you couldn’t find elsewhere, people made the special journey to come to shop- and on Saturdays there was free parking!  

There are still quite a few places to come and shop and support in and around Soho. Let us take a moment to celebrate some of our neighbours. Apart from getting your delicious coffee, tea and chocolate from us, and your cheese/salami/pasta from I Camisa & Son, Gerry’s Wines and Spirits have practically every sort of alcohol you can think of - a fabulous place to find a new drink, and perfect for gifts (many of my friends get given a bottle!) and they often have a tasting going on! (Gerry's, below)

If Whiskey is your thing there is the Vintage House, they have been around since the 40’s and have a huge array of whisky and fine wines - as well as a great range of cigars! There is also Milroys, a beautiful shop on Greek Street they have been selling whisky since 1964, and there is even a lovely little bar to have a dram - or two.

(The inside of The Vintage House, and Milroy's, below)


If you would like to take a treat home or rest your weary feet Maison Bertaux is where you need to go! They have been baking on the premises since 1871. They have delicious croissants, cream teas, eclairs, and slices of cakes.

With the growth of supermarkets and the availability of goods within them, rising rents, stricter parking rules, parking costs and so on, businesses are faltering. The world of online shopping also affects many businesses. You can get all your goods sent to you; you do not even have to leave your house. It is getting harder to make that special trip or detour to visit a special little shop, but it is so important that we do, when we can.

Small, independent businesses are needed to make neighbourhoods. They bring character and variety, you feel that you shop with more meaning when you visit one, and they can also bring a community together.

If you are shopping with a small business another way to help support them is to pay in cash if they accept it. Each card transaction has a fee attached to it, and though the percentage may seem small they accumulate to hundreds of pounds a month.

If you are making a trip to Soho, we would love to see you. Pop in for a double espresso, still only £1.00!



Happy New year Algerian Coffee shop
Thanks for a wonderful round up of news about Soho. I used to work at Granada TV in Golden Square, many ,many years ago and I loved being able to pop into all those fabulous shops in Soho.

I’m sure the dreaded curse of brexit hasn’t helped any of you, so well done for all of you who are continuing to trade despite the very difficult circumstances.
You have been my go to shop for all sorts of wonderful Christmas treats for many years as well as coffee.

Just a very very big thank you and long may you thrive.

With very best wishes

Nicky Cooney (Ms)

What a trip down memory lane. Having moved from London to Scotland our only contact with Soho is by regularly ordering coffee and tea from your wonderful shop. Thank you so much for being such an efficient team. There is never a delay for orders getting to us. Keep up the great work. And many thanks for the blogs!

I never knew the history of your business, will definitely be up in person with cash to investigate your lovely shop. All the best for 2023.

Thank you so much for your always interesting blog. Although my orders are very small (I live alone) I would not dream of buying coffee anywhere else.
Very best wishes for the future.

Love you dearly. Long may your Santos flourish.

I only discovered you about 3 months ago while returning to Norwich from Southampton.
As I don’t visit London very often, I now buy my all of my coffee from you by post. Well worth paying that little extra for great choice and quality. You are providing a great service to coffee lovers, well done you.

What would we do without access to such a friendly and delicious shop as the Algerian Coffee Stores: our sole supplier of coffee bean and some of the teas, posted to us regularly for many years now.
With appreciation and thanks!

Soho as it should be – simply superb!

When a community looses its small shops, post office or bank, school it ceases to be a community.

Fantastic as ever! and yes, why not Happy New Year!

Long may you thrive.

Well said. My late parents went shopping in Soho most Saturdays and then we had lunch in Biancis ( no longer there).
I don’t live in London now but do buy from you still ( sorry about the card costs!)

Have been coming to your shop for over 40 years. So appreciate your newsletter and I take your coffee beans whenever I go. Thank you

Such an interesting blog, I’ll certainly try the shops you mentioned and really good news about Camisa, I’ll popping tomorrow after I’ve bought my coffee from you!!

Thank you very much for a wonderful blog.
I have sent it to a number of my London friends,, asking them to support SOHO shops.
wish you all the best

Thank you for your fabulous newsletter, I’ve been shoppping here for the last 60 years now I am in my 80th year and still enjoying fabulous tea and coffee from your premises, always a joy to speak to the staff especially Carla on the phone when I make my orders, cannot get to the shop as much as I used to the poor old legs won’t get me there are as often as I would like, so many memories of the great old days of Soho hope you keep going long enough to see me out to the day when the Grimm Reaper decides to turn up ha ha.

Most gracious regards and best wishes to all


What a great read, thank you and good luck for 3023, whatever it brings.

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